Format:
1 Online-Ressource (xii, 155 pages)
,
illustrations
Edition:
English edition
Edition:
Also published in print
ISBN:
9781847887160
,
9781845201739
,
1845201736
,
9781845201746
,
1845201744
Content:
List of Figures -- Acknowledgments -- Introduction: Marks & Spencer, Democratisation and the History of Non-Elite Clothing -- 1: Marks & Spencer, Retailing and the Ready-to-Wear Clothing Industry -- 2: The Role of Technological Innovation -- 3: Marks & Spencer and Fashion: The Importance of Design -- 4: Selling Fashion -- 5: Marks & Spencer and the Internationalisation of Fashion -- Conclusion: Changing the Definitions of Fashion: Quality and Value for All -- Bibliography -- Index.
Content:
"Drawing on previously unpublished company archives, Fashion for the People considers Marks & Spencer's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing of affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion."--Jacket
Note:
Includes bibliographical references and index
,
Also published in print.
,
Mode of access: World Wide Web.
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 1
Additional Edition:
Erscheint auch als Druck-Ausgabe
Language:
English
Subjects:
History
,
Economics
Keywords:
Electronic books
DOI:
10.5040/9781847887160
