Umfang:
1 online resource
ISBN:
9781003321156
,
1003321151
,
9781000814118
,
1000814114
,
9781000814248
,
1000814246
Serie:
Routledge studies in media and cultural industries
Inhalt:
1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing's Adjacency and Other Lessons They Won't Teach You at School (But You will Learn at Licensing University®); 4. Licensing Expo Floor Plans: Mapping the Field's Pathways and Power Plays; 5. Hanging Out in Mickey's Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
Weitere Ausg.:
ISBN 9781032341941
Weitere Ausg.:
ISBN 9781032342436
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9781032341941
Sprache:
Englisch
DOI:
10.4324/9781003321156
