UID:
almafu_9961294351302883
Format:
1 online resource (xvii, 308 pages) :
,
digital, PDF file(s).
Edition:
1st ed.
ISBN:
1-108-80360-1
,
1-108-78796-7
,
1-108-78044-X
Content:
This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.
Note:
Title from publisher's bibliographic system (viewed on 17 Feb 2023).
Additional Edition:
ISBN 9781108490191
Language:
English
