UID:
almahu_9949602268502882
Format:
1 online resource (170 pages)
Edition:
1st ed.
ISBN:
9783030249144
Note:
Intro -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Introduction -- Abstract -- 1.1 Why Focus on Trade Union Revitalization via Social Media? -- 1.2 Why Focus on YouTube? -- 1.3 Why Focus on Trade Unions in Sweden? -- 1.4 The Argument-Audiences, Messages and Self-Image Across Unions -- 1.5 Data Collection, Coding and Analysis Methods -- 1.6 Outline of the Book -- References -- Chapter 2 Audiences: Who Do Unions Target? -- Abstract -- 2.1 Targeting Members and Potential Members of Swedish Trade Unions -- 2.2 Swedish Trade Unions and Audiences -- 2.3 Targets in the Large N Dataset: Method and Findings -- 2.4 Findings in the Large N Dataset -- 2.5 Targets in the Small N Dataset -- 2.6 Conclusion -- References -- Chapter 3 Messages: Political Action-Agenda-Setting, Elections and Protests -- Abstract -- 3.1 Unions' Political Activism and Expected Variations in Sweden -- 3.2 Political Messages in the Large N Sample: Method and Findings -- 3.3 Comparing Unions in the Large N Sample -- 3.3.1 Election Campaigns: All About Timing? -- 3.4 Political Activism in the Small N Sample: Method and Findings -- 3.5 Trade Unions' Political Engagement on YouTube -- References -- Chapter 4 Self-Images on YouTube -- Abstract -- 4.1 Self-Images: A Theoretical Framework -- 4.2 Revitalization Dimensions of Self-Images -- 4.3 Selection of Cases -- 4.4 Exclusive Collectivism: The LO Unions -- 4.5 Inclusive Individualism: The TCO Unions -- 4.6 Professions Above All? The Saco Unions -- 4.7 Conclusions -- References -- Chapter 5 Trade Unions on YouTube: Conclusions -- Abstract -- 5.1 Examining YouTube: What Can Be Inferred from Metadata? -- 5.2 For the Future -- References -- Appendix -- Appendix: YouTube Metadata -- The Collection of YouTube Metadata -- Coding the Large-N Data.
,
Coding the Small-N Sample of Videos (Small-N Dataset) -- In-Depth Qualitative Analysis of Videos -- Additional Tables -- References -- Index.
Additional Edition:
Print version: Jansson, Jenny Trade Unions on YouTube Cham : Springer International Publishing AG,c2019 ISBN 9783030249137
Language:
English
Subjects:
Sociology
Keywords:
Electronic books.
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Electronic books
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