Format:
1 Online-Ressource (p)
ISBN:
9798400607264
Note:
Includes bibliographical references and index
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Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
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Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9780313352966
Additional Edition:
ISBN 9780313352973
Additional Edition:
ISBN 9798216042587
Additional Edition:
ISBN 0313352968
Additional Edition:
Erscheint auch als ISBN 0313352968
Language:
English
