Format:
1 Online-Ressource (x, 258 p)
,
25 cm
ISBN:
9798216012733
Note:
Includes bibliographical references (p. [225]-249) and index
,
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9780275984359
Additional Edition:
ISBN 9780313036873
Additional Edition:
ISBN 9798216143291
Additional Edition:
ISBN 0275984354
Additional Edition:
Erscheint auch als ISBN 0275984354
Language:
English
DOI:
10.5040/9798216012733
