UID:
almafu_9959231375002883
Format:
1 online resource (310 p.)
Edition:
1st ed.
ISBN:
979-84-00-68372-5
,
1-280-86885-6
,
9786610868858
,
0-313-00052-2
Content:
This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
Note:
Description based upon print version of record.
,
Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index
,
English
Additional Edition:
ISBN 1-56720-344-2
Language:
English
DOI:
10.5040/9798400683725
