Format:
XIV, 193 S
,
graph. Darst
,
24 cm
ISBN:
0761964312
,
0761964320
Content:
Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea R(c)œmmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas D(c)œbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea R(c)œmmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine P(c)ơtz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Sch(c)œnbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea R(c)œmmele
Note:
Includes bibliographical references and index
,
Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele.
Language:
English
Subjects:
Political Science
,
General works
Keywords:
Wahlpropaganda
;
Demoskopie
;
Politische Kommunikation
;
Aufsatzsammlung
URL:
http://www.loc.gov/catdir/enhancements/fy0657/2001132947-t.html
Author information:
Klingemann, Hans-Dieter 1937-
