Format:
XI, 193 S
ISBN:
3110173409
,
3110173417
Series Statement:
Approaches to applied semiotics 4
Note:
Includes bibliographical references and index
Additional Edition:
Digitalisierte Ausg. Beasley, Ron, 1945 - Persuasive Signs Berlin ;New York : De Gruyter, 2010 ISBN 9783110888003
Additional Edition:
Erscheint auch als Online-Ausgabe Beasley, Ron, 1945 - Persuasive signs Berlin [u.a.] : Mouton de Gruyter, 2002 ISBN 3110173417
Additional Edition:
ISBN 3110173409
Additional Edition:
ISBN 9783110173406
Language:
English
Subjects:
Economics
,
General works
Keywords:
Werbebotschaft
;
Semiotik
;
Werbung
;
Semiotik
Author information:
Danesi, Marcel 1946-