Format:
X, 307 S
,
Ill., graph. Darst
,
24 cm
ISBN:
0471476110
Note:
Published simultaneously in Canada
,
Includes bibliographical references (p. 277-295) and index
,
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
Additional Edition:
Online-Ausg. Kotler, Philip, 1931 - Corporate social responsibility Hoboken, NJ : Wiley, 2004 ISBN 9780471476115
Additional Edition:
Erscheint auch als Online-Ausgabe Kotler, Philip, 1931 - Corporate Social Responsibility Hoboken : Wiley, 2005 ISBN 9780471704522
Language:
English
Subjects:
Economics
,
Philosophy
Keywords:
Soziale Verantwortung
;
Corporate Social Responsibility
Author information:
Kotler, Philip 1931-
