UID:
almafu_9959232695502883
Format:
257 p. :
,
ill.
Edition:
1st ed.
ISBN:
1-134-74315-7
,
9786610331208
,
1-134-74316-5
,
1-280-33120-8
,
0-585-45329-2
,
0-203-03366-3
Content:
The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
part, Part I Issues and challenges -- chapter Introduction -- chapter 1 The museum context -- chapter 2 The marketing context -- chapter 3 The museum's environment -- chapter 4 Museums and the public -- part, Part II The practice -- chapter 5 The museum's markets -- chapter 6 The museum product -- chapter 7 Communicating the museum product -- chapter 8 Resource attraction -- chapter 9 Implementing the marketing effort -- chapter 10 Future developments for marketing the museum.
,
English
Additional Edition:
ISBN 0-415-10392-4
Additional Edition:
ISBN 0-415-15293-3
Language:
English
DOI:
10.4324/9780203033661
URL:
Volltext
(lizenzpflichtig)
