Format:
XX, 388 S. :
,
graph. Darst.
Edition:
1. publ.
ISBN:
978-0-415-57993-3
Series Statement:
Routledge handbooks
Note:
Literaturangaben. - Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment
Additional Edition:
Erscheint auch als Online-Ausgabe ISBN 978-0-203-34990-8
Language:
English
Subjects:
Political Science
Keywords:
Politik
;
Marketing
;
Aufsatzsammlung
;
Aufsatzsammlung
