Format:
XXVII, 622 S.
,
graph. Darst.
ISBN:
9780470670989
,
9781119061236
Series Statement:
Handbooks in communication and media 46
Content:
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
Note:
Literaturangaben
,
Hier auch später erschienene, unveränderte Nachdrucke
,
Machine generated contents note: Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication Craig E. Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees B.M. van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Brønn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke, IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E. Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower 15. Corporate Reputation and the Discipline of Cross-Cultural Communication Kevin Abraham SECTION 2: Theoretical Perspectives 16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 17. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 18. Communicatively Constituted Reputation and Reputation Management Stefania Romenti and Laura Illia 19. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig 20. Image Repair Theory and Corporate Reputation William Benoit ...
Additional Edition:
Erscheint auch als Online-Ausgabe The handbook of communication and corporate reputation Chichester [u.a.] : Wiley-Blackwell, 2013 ISBN 9781118335529
Language:
English
Subjects:
Economics
,
General works
Keywords:
Unternehmensethik
;
Corporate Governance
;
Aufsatzsammlung
