Format:
Online-Ressource (X, 174 p. 64 illus)
,
digital
Edition:
Springer eBook Collection. Business and Economics
ISBN:
9783540248026
Content:
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success
Additional Edition:
ISBN 9783540206910
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783662312377
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783540206910
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783662312360
Language:
English
URL:
Volltext
(lizenzpflichtig)
