Format:
Online-Ressource (XII, 552p. 121 illus)
,
digital
Edition:
Springer eBook Collection. Business and Economics
ISBN:
9783642554605
Content:
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing
Additional Edition:
ISBN 9783540024927
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783540024927
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783642554612
Language:
English
Keywords:
Unternehmen
;
Massenfertigung
;
Mass Customization
DOI:
10.1007/978-3-642-55460-5
URL:
Volltext
(lizenzpflichtig)
