Format:
XVI, 314 S.
,
graph. Darst.
,
24 cm
Edition:
4. ed., internat. student ed.
ISBN:
0071326448
,
9780071326445
Note:
Previous ed.: 2010. - Includes bibliographical references and index
,
The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index.
Language:
English
Subjects:
Economics
Keywords:
Lehrbuch
