Format:
Online-Ressource (xxiv, 356 pges)
,
Illustrationen
Edition:
2nd ed
Edition:
Online-Ausg.
ISBN:
0470023694
,
9780470023693
Note:
Includes bibliographical references (p. [347]-350) and index
,
The context: 1965 to 1990, Five discoveries at ShellIntroduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
Additional Edition:
ISBN 0470023686
Additional Edition:
ISBN 9780470023686
Additional Edition:
Print version Scenarios
Language:
English
Keywords:
Electronic books
