Format:
Online-Ressource (385 p)
ISBN:
9780773534353
Content:
The communications revolution and increased democratization and globalization have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments.
Content:
Intro -- Contents -- Tables and Figures -- Preface -- Abbreviations -- 1 Introduction: Canada's Warm but Fuzzy International Image -- PART ONE: DEFINITIONS, DEBATES, HISTORY -- 2 What Is Public Diplomacy? -- 3 The Origins and Development of Canada's Public Diplomacy -- PART TWO: THE INSTRUMENTS -- 4 Public Affairs and International Cultural Relations -- 5 International Education -- 6 International Broadcasting and New Media -- 7 The Economic Face of Public Diplomacy: International Business Promotion and Tourism -- PART THREE: THE PROCESS -- 8 The Practice of Public Diplomacy -- 9 How to Brand Canada: Experiences on the Ground -- 10 A New Architecture for Canada's Public Diplomacy -- Notes -- Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.
Note:
Description based upon print version of record
,
""Contents""; ""Tables and Figures""; ""Preface""; ""Abbreviations""; ""1 Introduction: Canada�s Warm but Fuzzy International Image""; ""PART ONE: DEFINITIONS, DEBATES, HISTORY""; ""2 What Is Public Diplomacy?""; ""3 The Origins and Development of Canada�s Public Diplomacy""; ""PART TWO: THE INSTRUMENTS""; ""4 Public Affairs and International Cultural Relations""; ""5 International Education""; ""6 International Broadcasting and New Media""; ""7 The Economic Face of Public Diplomacy: International Business Promotion and Tourism""; ""PART THREE: THE PROCESS""
,
""8 The Practice of Public Diplomacy""""9 How to Brand Canada: Experiences on the Ground""; ""10 A New Architecture for Canada�s Public Diplomacy""; ""Notes""; ""Bibliography""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""
Additional Edition:
ISBN 9780773575820
Additional Edition:
ISBN 9780773534353
Additional Edition:
Print version Branding Canada : Projecting Canada's Soft Power through Public Diplomacy
Language:
English
Keywords:
Electronic books
