Format:
Online-Ressource (282 p)
ISBN:
9780252037122
Series Statement:
History of Communication
Content:
Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.
Note:
Description based upon print version of record
,
""Cover""; ""Title Page""; ""Copyright""; ""Contents""; ""List of Illustrations""; ""Acknowledgments""; ""Introduction""; ""Chapter 1. Prelude to War""; ""Chapter 2. Advertising Navigates the Defense Economy""; ""Chapter 3 The Initial Year of the Advertising Council""; ""Chapter 4. The Consumer Movement's Return""; ""Chapter 5. Advertising, Washington, and the Renamed War Advertising Council""; ""Chapter 6. The Increaseing Role of the War Advertising Council""; ""Chapter 7. Peace and the Reconversion of the Advertising Council""; ""Epilogue""; ""Notes""; ""Index""
Additional Edition:
ISBN 9780252094231
Additional Edition:
ISBN 9780252037122
Additional Edition:
Erscheint auch als Druck-Ausgabe Advertising at War : Business, Consumers, and Government in The 1940s
Language:
English
Keywords:
Electronic books
URL:
Volltext
(lizenzpflichtig)
