Format:
308 Seiten
,
24 cm
ISBN:
9781412863247
,
9781412862776
Content:
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing uncertainty and ambiguity -- Creative thinking and reasoning -- Motivation and its antithesis -- Influencing sales and perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of unintended consequences -- Acknowledgments -- Index -- Notes & bibliography
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9781412862271
Additional Edition:
ISBN 9781412862271
Additional Edition:
Erscheint auch als Online-Ausgabe Harte, John, 1925- author Successful management in the digital age New Brunswick : Transaction Publishers, 2016
Language:
English
Keywords:
Marketing
;
Management
