Format:
1 Online-Ressource (XVII, 435 Seiten)
,
Illustrationen, Diagramme
ISBN:
9783110346558
,
9783110346558
Content:
"There has been an unmet need for theoretical and practical strategies and models directly relevant to market-oriented and customer-oriented digital library services. This book fills this gap, describing the basic principles and major challenges of marketing digital library services, and uses best-practice examples from academic and public libraries as well as from commercial providers"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9783110346480
Additional Edition:
Erscheint auch als Druck-Ausgabe Schade, Frauke, author Praxishandbuch digitale Bibliotheksdienstleistungen Berlin ; Boston : De Gruyter Saur, [2016]
Language:
English
Keywords:
Elektronische Bibliothek
;
Dienstleistung
;
Marketing
Author information:
Schade, Frauke