Umfang:
1 Online-Ressource (viii, 270 Seiten)
,
Illustrationen
ISBN:
9783110416794
,
9783110416831
Serie:
Age of Access? Volume 7
Inhalt:
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues
Anmerkung:
Literaturangaben
Weitere Ausg.:
ISBN 9783110416506
Weitere Ausg.:
ISBN 9783110416503
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Commercial communication in the digital age Berlin : De Gruyter Saur, 2017 ISBN 3110416506
Weitere Ausg.:
ISBN 9783110416503
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
,
Allgemeines
Schlagwort(e):
Informationsgesellschaft
;
Digitalisierung
;
Unternehmen
;
Kommunikation
;
Werbewirkung
;
Informationsqualität
URL:
View this content on Open Research Library
URL:
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Mehr zum Autor:
Siegert, Gabriele 1963-
Mehr zum Autor:
Rimscha, M. Bjørn von 1978-
