Umfang:
Online-Ressource (1 online resource (328 p.))
,
digital, PDF file(s).
Ausgabe:
Online-Ausg.
ISBN:
9780511488726
Inhalt:
This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal
Anmerkung:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
,
Foreword
,
PIMS: project vision, achievements and scope of the data
,
Putting PIMS into perspective: enduring contributions to strategic questions
,
PIMS and COMPUSTAT data: different horses for the same courses?
,
Order of market entry: empirical results from the PIMS data and future research topics
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Marketing costs and prices
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Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence
,
Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables
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Causation and components in market share-performance models: the role of identities
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Cargo cult econometrics: specification testing in simultaneous equations marketing models
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PIMS and the market share effect: biased evidence versus fuzzy evidence
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PIMS in the new millennium: How PIMS might be different tomorrow
Weitere Ausg.:
ISBN 9780521840538
Weitere Ausg.:
ISBN 9780521123457
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 978-052-184-053-8
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe ISBN 9780521840538
Sprache:
Englisch
DOI:
10.1017/CBO9780511488726
URL:
Volltext
(lizenzpflichtig)
Mehr zum Autor:
Farris, Paul W.
