UID:
kobvindex_ERBEBC4500036
Format:
1 online resource (157 pages)
Edition:
1
ISBN:
9783845260815
Note:
Cover -- Audio Branding Congress 2015 Summary -- Music, Brands, & -- Advertising: Testing What Works -- Radio Station Jingles: How statistical learning applies to a special genre of audio logos -- How to Navigate Music Licensing and Make Money -- Music Matters - A Study of How Brands Are Using Music and Sound -- Audio Branding and ROI - A Review -- Wiener Linien Sound Branding -- Åhléns City - Big Experiences for Little Customers -- About the Authors -- Audio Branding Society
Additional Edition:
Print version: Bronner, Kai Audio Branding Yearbook 2014/2015 Berlin : Nomos Verlagsgesellschaft,c2015 ISBN 9783848717330
Keywords:
Electronic books.
URL:
https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=4500036
