UID:
kobvindex_ERBEBC6516858
Umfang:
1 online resource (44 pages)
Ausgabe:
1
ISBN:
9783657773497
Serie:
Nordrhein Westfälische Akademie der Wissenschafte - Ingenieur- und Wirtschaftswissenschaften Ser. ; v.32
Anmerkung:
Intro -- SCIENTIFICATION OF MARKETING -- CONTENT -- SCIENTIFICATION OF MARKETING* -- 1. Introduction -- 2. Marketing paradigms and Marketing's orientation -- 3. Marketing and the firm: organisation -- 4. Knowledge generation as a basis for operationalization -- 4.1 Specific knowledge -- 4.2 Generalizable knowledge -- 5. Data collection as a basis for operationalization -- 6. Model-based decision making -- 6.1 Brief review -- 6.2 Important developments in the past decade (2000-2010) -- 6.2.1 Applications -- 6.2.2 Methodologies -- 7. Conclusion and discussion -- Remarks -- References -- Lieferbare Titel
Weitere Ausg.:
Print version: Leeflang, Peter S. H. Scientification of Marketing Chapel Hill : BRILL,c2019 ISBN 9783506773494
Schlagwort(e):
Electronic books.
URL:
https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=6516858
