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  • 1
    Online Resource
    Online Resource
    Ann Arbor :University of Michigan Press :
    UID:
    kobvindex_HPB1228537326
    Format: 1 online resource
    Edition: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010.
    ISBN: 9780472024537 , 0472024531 , 9780472900510 , 047290051X
    Series Statement: The new media world
    Content: "Links" are among the most basic--and most unexamined--eatures of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do links shape the size and scope of the public sphere in the digital age? Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world? Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs? This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media"--Publisher's description
    Note: Introduction : on not taking the hyperlink for granted / , Structuring a marketplace of attention / , The hyperlink as organizing principle / , Hyperlinking and the forces of "massification" / , The hyperlink in newspapers and blogs / , The role of expertise in navigating links of influence / , Google, links, and popularity versus authority / , The hyperlinked news organization / , How hyperlinks ought to change the advertising business / , Hyperlinks and marketing insight / , Hyperlinking and advertising strategy / , From hyperlinks to hyperties / , The morality of links / , Linked geographies : maps as mediators of reality / , Will peasants map? Hyperlinks, map mashups, and the future of information / , The social hyperlink / , Are hyperlinks "weak ties"? / , What is the online public sphere good for? / , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    Additional Edition: Print version: Hyperlinked society. Ann Arbor : University of Michigan Press : c2008 9780472070435
    Language: English
    Keywords: Electronic books. ; Electronic books.
    URL: DOAB
    URL: DOAB
    URL: JSTOR
    URL: OAPEN
    URL: Image  (Thumbnail cover image)
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    URL: Image  (Thumbnail cover image)
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