UID:
kobvindex_HPB1414456031
Umfang:
1 online resource (XV, 271 p.)
ISBN:
9783111101729
,
311110172X
Inhalt:
In the context of an increasingly internationalized agri-food sector, this volume explores existing and new tools developed to help professionals with writing, interpreting and translating. Centered on the English-Spanish language pair, the contributions address a variety of terminology issues, the importance of intercultural understanding, the use of corpora, as well as the possibilities offered by automatic translation.
Anmerkung:
Frontmatter --
,
Acknowledgements --
,
Contents --
,
Prologue --
,
Part I: Food, culture and translation --
,
An accessible translation-oriented analysis to assess pictogram comprehensibility in agri-food texts --
,
Chinese gastronomic nomenclature: Culture and translation --
,
Agri-food translation within the vitiviniculture field: Wine language metaphors from Spanish into English --
,
Part II: Corpora --
,
The design of TorreznoTRAD: The semiautomatic Spanish-English writing and translation aid tool --
,
Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis --
,
From corpora to a semi-automatic tool: The use of model lines for the development of TorreznoTRAD --
,
Contrastive study of translation techniques used in agri-food translation of food labelling: The product's name (Spanish-French) --
,
Part III: Translation and interpreting technology --
,
Interpreting for the agri-food sector: A gamified approach --
,
Is a San Jacobo a Cordon Bleu? Designing a virtual course in agri-food translation --
,
How can Google business profile translations impact a business: A case study --
,
Part IV: Terminology --
,
Online marketing of fresh fruit: A corpus based contrastive analysis (English & Spanish) of terminology related to texture --
,
Exploiting virtual corpora for the contrastive terminological analysis: a study applied to the agri-food sector (Spanish-English) --
,
Phraseology within the agri-food industry, torreznos and adobados: A corpus-based study --
,
Normalization of terminology in the agri-food and gastronomy sector: The case of Porterval --
,
Index
,
In English.
Weitere Ausg.:
ISBN 9783111103204
Weitere Ausg.:
ISBN 9783111100234
Sprache:
Englisch
Schlagwort(e):
Electronic books.
DOI:
10.1515/9783111101729
URL:
Click here to view book
