UID:
kobvindex_INT0000220
Format:
224 pages :
,
illustrations ;
,
29 x 22.5 cm.
ISBN:
9789887757245 (hbk.)
,
9887757241 (hbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own."
Content:
MACHINE-GENERATED SUMMARY NOTE: "Logo is one of the most crucial design elements in creating an identity, with its significance ever growing along with the exponential growth of production efficiency. What remains true is that for every brand, its logo should be recognizable while conveying certain messages through an appropriate design style. This book strives to showcase logos from the perspective of artistic styles and periods. By integrating various design styles in accordance with historical design and art movements, four comprehensive categories come into being: Decorative Style, Modernism, Postmodernism and Digital Era. To understand the development and applications of different logo styles, this book has invited designers, including Glenn Wolk from USA and Srdjan Vidakovic from Serbia, Daniel Garcia from USA, Taras Boychik from Ukraine, Holger Jacobs from UK and Esteban Oliva from Spain to share their insights into logos of these four categories. Selling Points: 1. A display and interpretation of a large quantity of excellent logo designs under four categories. 2. Articles written by renowned and experienced designers talking about logo styles and their applications. 3. Brief essays introducing corresponding historical context and exploring the origin and evolution of different styles."
Note:
INDEX NOTE: includes index.
,
ISSUING BODY NOTE: Chinese name of Sendpoints Books is Shan ben ('善本').
Language:
English
