UID:
kobvindex_INT0000542
Format:
xxii, 287 pages :
,
illustrations ;
,
25 cm.
ISBN:
9780273643746 (pbk.)
,
0273643746 (pbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed."
Note:
MACHINE-GENERATED CONTENTS NOTE: I: DESIGN DEFINITIONS AND MANAGEMENT PROCESSES: 1: Why design? -- 2: What is design? -- 3: Managing the process -- II: INTEGRATED DESIGN MANAGEMENT: 4: Strategy and Design -- 5: Marketing and design -- 6: Operations management and design -- 7: Organizational behaviour and design -- 8: Finance and design -- 9: Design and the law -- III: IMPROVING THE DESIGN PROCESS: 10: Performance measurement and benchmarking -- 11: Design Tools -- IV: DESIGNS ON THE FUTURE: 12: Creating design futures.
Language:
English
Keywords:
Handbooks and manuals
