UID:
kobvindex_INT0000667
Format:
192 pages :
,
richly illustrated (chiefly colour) ;
,
23 x 16 cm.
Edition:
2nd edition.
ISBN:
9781472572714 (pbk.)
,
1472572718 (pbk.)
Series Statement:
Basics design
Content:
MACHINE-GENERATED SUMMARY NOTE: "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used."
Content:
MACHINE-GENERATED SUMMARY NOTE: "An introductory guide to generating creative ideas and concepts for graphic designers".
Note:
EDITORIAL NOTE: 1st edition published with title: Design thinking. Lausanne, Switzerland : AVA Academia, ©2010.
,
INDEX NOTE: includes index and glossary.
,
MACHINE-GENERATED CONTENTS NOTE: Introduction -- STAGES OF THINKING : The design process ; Stage one - Define ; Stage two - Research ; Stage three - Ideate ; Stage four - Prototype ; Stage five - Select ; Stage six - Implement ; Stage seven - Learn ; Industry view : NB Studio -- RESEARCH : Identifying drivers ; Information gathering ; Target groups ; Samples and feedback ; Industry view : Tanner Christensen -- IDEA GENERATION : Basic design directions ; Questions and answers ; Themes of thinking ; Inspiration and references ; Brainstorming ; Value ; Inclusion ; Sketching ; Industry view : Planning Unit -- REFINEMENT : Thinking in images ; Thinking in signs ; Appropriation ; Humor ; Personification ; Visual metaphors ; Modification ; Thinking in words ; Type 'faces' ; Thinking in shapes ; Thinking in color ; Thinking in technology ; Industry view : Lavernia & Cienfuegos -- PROTOTYPING : Developing designs ; 'Types' of prototype ; Vocabulary ; What to do if you get stuck ; Industry view : Second Story -- IMPLEMENTATION : Format ; Materials ; Finishing ; Media ; Scale ; Series/Continuity ; Industry view : Design is Play -- Exercises -- Glossary -- Index -- Credits.
Language:
English
Keywords:
Handbooks and manuals
