UID:
kobvindex_INT0000821
Format:
207 pages :
,
illustrations (chiefly colour) ;
,
32 cm.
ISBN:
9781592530069 (hbk.)
,
1592530060 (hbk.)
Series Statement:
Design secrets
Content:
MACHINE-GENERATED SUMMARY NOTE: "Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth. Author Catharine Fishel traces the challenges and problems posed by the package and brings the reader inside the design process. Unlike other design books that show only the final package, this book shows everything from the earliest rough detail sketches through conceptualisation and completion and everything else in between. Filled with inspiration and professional tips, this book is an invaluable resource that designers - and the clients and marketers they work with - will refer to over and over again."
Content:
MACHINE-GENERATED SUMMARY NOTE: "How well a product is packaged can make or break its commercial success. The latest volume in Rockport's popular Design Secrets series is a hands-on sourcebook for designers in any industry. Design Secrets: Packaging deconstructs 50 projects -- ranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life. Filled with inspiration and professional tips, Design Secrets: Packaging will help designers -- and the clients and marketers they work with -- wrap any product in the perfect design. The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designer's insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field."
Note:
MACHINE-GENERATED CONTENTS NOTE: Kama Sutra / Chase Design Group -- Adnam's Brewery / Design Bridge -- Chock Full O' Nuts New York Classics / Lipson Alport Glass & Associates -- Philip B AdamsMorioka -- Pepsi Blue / MLR Design -- Selfridges / R Design -- Floris / Trickett & Webb Ltd., Peter Windett Associates -- Wetnoz / Design Edge -- Trident White / Primo Angeli: Fitch -- Tea Trees / Harcus Design -- Marquis wine / IKD Design Solutions Pty Ltd. -- Foscini / The Jupiter Drawing Room -- Mr. Lee / Design Bridge -- Vitalizers / Harcus Design -- Target / Design Guys -- Shoks / Jones Knowles Ritchie -- Victorian Olive Groves / David Lancashire Design -- Frulatté / Addis -- Soaptopia / 88 Phases -- Discovery Channel / Parham Santana -- Lipton Teas / Lipson Alport Glass & Associates -- Gerber Legendary Blades / Sandstrom Design -- Greg Norman Estates / Tucker Design -- BriteSmile / Addis -- Perrier / Dragon Rouge -- Paxton & Whitfield / Stratton Windett -- Krusteaz / Bill Chiaravalle -- AG Hair Products / Dossier Creative -- The South Australian Company Store / Motiv Design -- SimpleHuman / Smart Design -- Blue Q Gum / Vito Costarella, Kelly Lear, Kathy Soranno, Ingrid Ziti and Michelle Sonderegger, Haley Johnson -- Nk'Mip Wine / Dossier Creative -- Butternut Bread / Willoughby Design Group -- Animal Planet / Alexander Isley, Inc. -- Fanta / Z+Co. -- Planet Krunch / Crocker, Inc. -- Ormond Jayne / Pyott Design Consultants -- Nissan Europe / Fitch Worldwide (London) -- Perfect 10 / Vario -- Mother Megs Fine Foods / Lloyd Grey Design -- Do-It-Yourself CD Cases / Ohio Girl Design -- Aqualibra / Blackburn's Design Consultants -- Tesco Kids / Brandhouse WTS -- Watercolours / Sayles Graphic Design -- Boots Sandwiches / Roundel -- Fannie Farmer/Fannie May / Lienhart Design -- Pol Roger Champagne / Lewis Moberly -- Sun-Rype Fruit and Veggie Bars / karacters design group -- CVS Pharmacy / MLR Design -- Koppers Candy / Mirko Ilic Corp. -- Designer directory -- About the author.
Language:
English
Keywords:
Case studies
