UID:
kobvindex_INT0000883
Format:
xxviii, 797 pages :
,
illustrations (colour) ;
,
26.5 x 20 cm.
Edition:
11th edition.
ISBN:
9781292145129 (pbk.)
,
1292145129 (pbk.)
Content:
MACHINE-GENERATED SUMMARY NOTE: "With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing."
Note:
EDITORIAL NOTE: previous edition: 2014.
,
MACHINE-GENERATED CONTENTS NOTE: Chapter 1: Introducing Strategy PART I THE STRATEGIC POSITION Introduction to Part I Chapter 2: Macro-Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Commentary on Part I The Strategy Lenses PART II STRATEGIC CHOICES Introduction to Part II Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy and Diversification Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Commentary on Part II Strategic Choices PART III STRATEGY IN ACTION Introduction to Part III Chapter 12: Evaluating strategies Chapter 13: Strategy Development Processes Chapter 14: Organizing and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy Commentary on Part III Strategy in action CASE STUDIES Glossary Index of names General index Acknowledgements.
Language:
English
Keywords:
Textbooks
