UID:
kobvindex_INT0002007
Format:
xxii, 706 pages
,
illustrations (colour)
,
28 cm
Edition:
14th edition, international edition
ISBN:
9780071106016
,
0071106014
Content:
"Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship."
Note:
PREVIOUS EDITION: 2004
Language:
English
Keywords:
Textbooks
