UID:
kobvindex_INT0002023
Format:
592 pages
,
illustrations (chiefly colour)
,
28 cm
Edition:
10th edition, global edition
ISBN:
9780137006700
,
0137006705
Content:
"For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision."
Note:
PREVIOUS EDITION: 2007
Language:
English
Keywords:
Textbooks
