UID:
kobvindex_INT0002059
Format:
215 pages
,
richly illustrated (chiefly colour)
,
23 x 16.5 cm
Edition:
2nd edition
ISBN:
9782940411498
,
2940411492
Series Statement:
Basics design ; 02
Content:
"Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design."
Note:
EDITORIAL NOTE: previous edition: 2005
,
Introduction -- THE BASICS : What is layout? ; Imposition ; Working with pages ; The golden section. -- THE GRID : The symmetrical grid ; Symmetrical variations ; Asymmetrical grids ; Developing the grid ; The baseline grid ; Cross-alignment ; Working without a grid. -- ELEMENTS ON A PAGE : Columns and gutters ; Images ; Alignment ; Hyphenation and justification ; Hierarchy ; Arrangement ; Entry points ; Pace. -- FORM AND FUNCTION : Dividing the book ; Appropriation ; Exquisite corpse ; Binding. -- LAYOUT IN USE : Scale ; Indexing ; Orientation ; Dividing the page ; Structure/unstructure ; Paper engineering ; Passe partout ; Juxtaposition. -- MEDIA : Magazines and brochures ; Websites ; Moving image ; Packaging. -- Glossary -- Exercises -- Index and acknowledgements -- Contacts -- Working with ethics
Language:
English
Keywords:
Handbooks and manuals
