UID:
kobvindex_INT0002528
Format:
223 pages
,
193 illustrations (black and white, and colour)
,
27 cm
Edition:
[Reprint]
ISBN:
9780500519530
,
0500519536
Content:
"The Arabic-speaking world is growing in political and economic power, but for nonnative speakers, using Arabic script in graphic design can be daunting. This visual resource book, written by a designer-typographer from the Middle East with extensive experience working for Western agencies and type foundries, considers the challenges and pitfalls of producing work for a Middle Eastern audience, from cultural misunderstandings to the finer points of font design. Using vibrantly illustrated case studies, from logotype conversions for European and Middle Eastern television networks to websites and printed media, the book shows the importance of cultural knowledge to good design and demonstrates the evocative power of Arabic script.An introductory volume, the book presents a brief history of Arabic calligraphy and modern type design. Two chapters are devoted to typography and logotype design, followed by a substantial section of case studies that give real-world examples and the lessons learned from them.The only accessible book on the subject, Arabic for Designers will open up a new world of possibilities to students, practicing designers, and art directors, guiding them to a greater understanding of how to produce the most effective and enduring design solutions."
Content:
MACHINE-GENERATED NOTE ABOUT AUTHOR(S)/EDITOR(S): "MOURAD BOUTROS is acknowledged as one of the world's leading designers of Arabic typefaces and fonts. His company, Boutros, co-founded with his wife Arlette, has led the field of typography and calligraphy for more than forty years. MARTIN LAMBIE-NAIRN is a British designer, founder of the branding agency Lambie-Nairn, and the creative director of ML-N. His work has earned him numerous distinctions, including the D&AD President's Award and the Prince Philip Design Prize."
Note:
EDITORIAL NOTE: first published as: Arabic for designers. New York : Mark Batty Publisher, 2007
,
FOREWORD -- INTRODUCTION -- 1. HISTORICAL BACKGROUND -- 2. TYPE DESIGN: Elements of Typography -- Arabic vs Latin Typography -- Technology and Typeface Development -- Arabic Typesetting from Movable Type to the Digital Age -- 3. LOGOTYPE DESIGN: The Value of Cultural Knowledge -- The Highs and Lows of Logotype Conversion -- Successful Logos -- 4. CASE STUDIES: The Essence of Newspaper Design: The Times of London; Al Hayat; Al Jazirah -- Type Design for TV -- Basic Arabic -- 5. DESIGNING WITH ARABIC -- 6. FINE ART and CALLIGRAPHY -- BIBLIOGRAPHY -- GLOSSARY OF TERMS -- DESIGN CREDITS -- TRIBUTE. -- Provided by publisher
Language:
English
Keywords:
Case studies
