UID:
kobvindex_INT0003238
Format:
ix, 392, 17, [6] pages
,
illustrations
,
27.5 x 21.5 cm
Edition:
11th edition, student edition
ISBN:
9781337407120
,
9781337407137
,
9781337911269
,
1337407127
,
1337407135
,
1337911267
Content:
"Through ongoing research into students' workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience -- all at an affordable price."
Note:
EDITORIAL NOTE: includes detachable review cards
,
EDITORIAL NOTE: previous edition: ©2018.
,
THE BUSINESS ENVIRONMENT : Business now : change is the only constant ; Economics : the framework for business ; The world marketplace : business without borders ; Business ethics and social responsibility : doing well by doing good ; Business communication : creating and delivering messages that matter -- CREATING A BUSINESS : Business formation : choosing the form that fits ; Small business and entrepreneurship : economic rocket fuel -- FINANCING A BUSINESS : Accounting : decision making by the numbers ; Finance : acquiring and using funds to maximize value ; Finance : acquiring and using funds to maximize value ; Securities markets : trading financial resources -- MARKETING A BUSINESS : Marketing : building profitable customer connections ; Product and promotion : creating and communicating value ; Distribution and pricing : right product, right person, right place, right price -- MANAGING A BUSINESS : Management, motivation, and leadership : bringing business to life ; Human resource management : building a top-quality workforce ; Managing information and technology : finding new ways to learn and link ; Operations management : putting it all together -- Endnotes -- Glossary -- Index -- Student/instructor review cards
Language:
English
Keywords:
Textbooks
