UID:
kobvindex_INT0003407
Format:
191 pages
,
richly illustrated (colour)
,
23 x 20 cm
Edition:
2nd edition
ISBN:
9781474269971
,
1474269974
Content:
"Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process."
Note:
EDITORIAL NOTE: previous edition published as: The fundamentals of graphic design / Gavin Ambrose + Paul Harris. Lausanne : AVA, ©2009
,
INDEX NOTE: includes index.
,
Introduction -- GRAPHIC DESIGN AS A DISCIPLINE : What is graphic design? ; What is a graphic designer? ; Group structures and working methods ; Graphic design today -- INFLUENCES AND CREATIVE ELEMENTS : Graphic design: art or craft? ; Industrialisation ; Technology ; Typography ; Consumerism ; Identity and branding ; Social responsibility ; Modernism and postmodernism ; Nostalgia and rhetoric ; Semiotics ; Vernacular -- THE GRAPHIC DESIGN PROCESS : The brief ; Articulating design ; Sources of inspiration ; Design as problem solving ; Creative thinking ; Wit and humour ; Layers of meaning ; Development and experimentation ; Art direction ; Prototyping ; Commissioning art -- DELIVERING THE MESSAGE : Print ; Direct mail and digital marketing ; Information design ; Packaging ; Screen design ; Environmental design -- PROCURING WORK : Self-promotion ; Portfolios -- THE PRODUCTION PROCESS : Basic tools ; Digital tools ; Specialist colour ; File formats ; Print finishing -- APPENDIX : Glossary ; Organisations and online resources ; Index ; Acknowledgements
Language:
English
Keywords:
Handbooks and manuals
;
Textbooks
