UID:
kobvindex_INT0004704
Format:
444 pages
,
illustrations, maps
,
28 x 22 cm
Edition:
9th edition, global edition
ISBN:
9781292262253
,
1292262257
Content:
"For courses in international business. Cultural focus helps students understand key concepts in international business. International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world."
Note:
EDITORIAL NOTE: previous edition: ©2016
,
PART I: GLOBAL BUSINESS ENVIRONMENT 1. Globalization PART II: NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations PART III: INTERNATIONAL TRADE AND INVESTMENT 5. International Trade Theory 6. Political Economy of Trade 7. Foreign Direct Investment 8. Regional Economic Integration PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System PART V: INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees
Language:
English
Keywords:
Case studies
;
Textbooks
