UID:
kobvindex_INT0004729
Format:
xxvii, 809 pages
,
illustrations (colour)
,
26.5 x 19.5 cm
Edition:
12th edition
ISBN:
9781292282459
,
1292282452
Content:
"Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations -- how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League."
Note:
EDITORIAL NOTE: 1st author of previous editions: Gerry Johnson
,
EDITORIAL NOTE: previous edition: 2017
,
Chapter 1: Introducing Strategy Chapter 2: Macro Environmental Analysis Chapter 3: Industry and Sector Analysis Chapter 4: Resources and Capabilities Analysis Chapter 5: Stakeholders and Governance Chapter 6: History and Culture Chapter 7: Business Strategy and models Chapter 8: Corporate Strategy Chapter 9: International Strategy Chapter 10: Entrepreneurship and Innovation Chapter 11: Mergers, Acquisitions and Alliances Chapter 12: Evaluating Strategies Chapter 13: Strategy Development Processes Chapter 14: Organising and Strategy Chapter 15: Leadership and Strategic Change Chapter 16: The Practice of Strategy Case Studies
Language:
English
Keywords:
Textbooks
