UID:
kobvindex_INT0004730
Format:
xiv, 214 pages
,
illustrations
,
24.5 x 19 cm
Edition:
5th edition
ISBN:
9781292351377
,
1292351373
Content:
"Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis."
Note:
EDITORIAL NOTE: 1st author of previous editions: Gerry Johnson
,
EDITORIAL NOTE: previous edition: 2018
,
1. Introducing Strategy 2. Macro-environment Analysis 3. Industry and Sector Analysis 4. Strategic Capabilities 5. Stakeholders and Culture 6. Business Strategy and Models 7. Corporate Strategy 8. Entrepreneurship and Innovation 9. Strategy in Action Glossary Index of names General index
Language:
English
Keywords:
Textbooks
