UID:
kobvindex_INT0004856
Format:
vii, 122 pages :
,
illustrations ;
,
cm.
Content:
MACHINE-GENERATED SUMMARY NOTE:
"Touch can trigger memories and emotions deep in one's brain. Physical touch is a basic human need and without realising one is constantly in touch with its surrounding. Many emotional communication channels have been conducted decoding emotions such as anger, sadness, happiness and fear just through physical touch.
The main elements for graphic design are highlighted as colour, shape, typography and digital textures. In design actual physical material textures are associated with graphically designed products like packaging, print advertisements, brochures, corporate identity etc. Through the physical feel of material textures, messages can be communicated and ‘felt’ at a faster rate than using visuals textures and can result in less text used.
The role of material textures is to communicate the message of the brand at a much more personal and closer level with the consumer resulting in quick feedbacks and reactions. A brand also needs to stand out and offer this experience on the first encounter with the user to expand and establish a connection with their customers. The first interaction a potential customer has with a brand through any medium like an advertisement or a product on a shelf sets the mood and future thought process to become a customer eventually.
It is necessary for designers and the brands to understand and study such tactile sensations. Material textures, used on different packaging or print media, can convey a message and can provoke a pattern of emotions that the user is supposed to feel through these sensational elements. Understanding of sensations can aid the designer to predict the emotional attraction towards the brand and simultaneously dodge those that are unwanted, such as emotions of distaste in response towards a certain design.
The design sets a guide and tool kit to decode and understand some material textures which can communicate messages, trigger feelings or memories associated with certain textures and existing materials. Some materials can be perceived differently but can trigger the same emotions, only the touch on fingers in either pleasant or unpleasant."
Note:
DISSERTATION NOTE: submitted as bachelor thesis in Graphic Design, Berlin International University of Applied Sciences, 2020.
,
MACHINE-GENERATED CONTENTS NOTE:
Abstract --
Introduction --
Touch : The sense of touch ; Communication through touch --
Material texture : Material texture ; Material texture in graphic design ; Material texture communication --
Survey : Survey ; Survey data --
Texture in design : Textures implemented in graphic design --
Experiment : Experiment ; Experiment results ; Analysis --
Discussion --
Conclusion --
Project --
References ; Further readings --
List of figures --
Appendices : Google survey form ; Google survey data ; Experiment interviews ; Experiment survey forms.
Language:
English
Keywords:
Academic theses
;
Academic theses
