UID:
kobvindex_INT019327147
Format:
173 pages
,
illustrations (black and white, and colour), 1 map (black and white)
,
26 cm
Edition:
1st edition
ISBN:
9783721209945
,
372120994X
Content:
In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic.0At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary
Note:
Formerly CIP
,
A. Graphic grids in everyday design. Introduction -- Novel -- Non-fiction book -- Art catalog -- Magazine __ Newspaper -- Web design -- Further applications. B. Design process -- first steps. Idea and sketch . C. Background information. Humans need order -- Stimulus, response and other phenomena -- Intuition and method in design. D. Appendix
Language:
English
