Format:
69 pages :
,
illustrations ;
,
30 x 21 cm.
Content:
In the twenty-first century, moving image displays are increasingly dominating visual culture (Bond, 2011). The public is constantly exposed to a wealth of dynamic content through media such as the In- ternet, mobile phones and televisions. Whatever the size of the screen, as long as it functions, it is a window of communication. And the overall com- munication value of the content shown will have a global impact accordingly (Brasel and Hagtvedt, 2016). Especially during this Covid-19 outbreak, the neces- sity for the public to be kept informed about the condition at the front is critical. Social media like Instagram, was filled with vari- ous visual / dynamic content of advocating "Stay- ing home" from all the creative artists around the world, sharing the information with positivity and bringing unity to fight at this hard time. Throughout this pandemic, Taiwan has now had the opportunity to be seen on a global scale. A graphic poster with the slogan "Taiwan can help" has been published on The New York Times newspa- per, created by Yung-Chen, Nieh, a prominent Tai- wanese visual designer. Even though it is a static poster, it conveys a vi- brant message: the hole in the upper part rep- resents the world's darkness in not knowing how to escape, and Taiwan is the solution: reaching out to the globe and sharing its generosity. (Zhang, 2020). Indeed, visual communication is the most effective means of disseminating information. Design is like a voice, and how to utilize your voice is essential that it affects how you want to be heard and un- derstood, hence the aim of this thesis is to investi- gate motion graphics as the medium of cultural ex- change, particularly between eastern and western. Culture and creativity are often linked with- in an industry due to their unique cultural attributes and creative nature, as culture preserves the past, strengthens the future, and inspires the next generation to think and resonate (Klta, 2012). The research question of this thesis is, therefore, to explore how motion graph- ics communicate and interpret intercultural content, following the objectives of exam- ining motion graphics achieve an expressive emphasis on the basis of graphic design, and its enhancement of emotional output and corresponding acceptance among the audience, as well as the positioning and im- portance of intercultural content and inter- cultural design in the present day. This particular topic was motivated, firstly, con- sidering that the author herself is a Taiwanese graphic designer currently based in Berlin as a student, having embraced the complete oppo- site culture of artistic freedom, logical shifting, and open-mindedness through three and a half years of living experience. By the desire to take this opportunity to express the influences on the author's design thinking and design approach to- wards diversity and inclusion. Secondly, motion design is a passion that the au- thor discovered while studying the program of graphic design and visual communication, a valu- able sector to develop and implement. Hopefully, the research findings of the ability and function of motion graphics as a means of communica- tion could be one of the research resources for designers and researchers in the future.
Note:
DISSERTATION NOTE: submitted as bachelor thesis in Graphic Design and Visual Communication, Berlin International University of Applied Sciences, 2021
,
1. Introduction 1.1 Problem statement and Research question 02 1.2 Methodology 06 2. Motion graphics 2.1 Emotion through motion 08 2.2 Motion in space 12 3. Intercultural communication 3.1 Value through design 3.1.1 Intercultural behavior and its social impact 20 3.1.2 The inclusiveness 22 4. 5. 6. Communication strategies and forms 4.1 Successful intercultural content through motion graphics 24 4.1.1 Bito Studio 28 4.1.2 teamLab The environment of cultural borrowing 5.1 Culture appropriation and exchange 32 Design project 6.1 Design motivation 40 6.2 Design brief 40 6.3 Design detail 42 7. Conclusion 54 Bibliography 56
Language:
English
Keywords:
Academic theses
;
Academic theses
