Format:
71 pages :
,
illustrations ;
,
30 x 21 cm.
Content:
In the fast-paced world we live in, efficiency and commodity have become a primordial aspect of life. New developments and innovations take us towards a world that transforms vital needs like eating, a simple yet sometimes harmful choice-like de- livery, vending machines, and processed foods conserved by outstanding amounts of sodium. Buying food in a supermarket today is very different from what our great grandparents were accustomed to. Food and nutrients have been broken down into additives mixed with powdered milk and vitamin B12. It is not a surprise that 41 mil- lion people die each year from non-com- municable diseases (NCDs) triggered primarily by unhealthy nutrition, tobacco, alcohol, and lack of physical activity (WHO 2021). Due to this, governments are imple- menting front-of-package labeling (FOP, FOPL) systems to aid customers in under- standing which products are healthier and less harmful to decrease NCDs. Gradually countries around the world include them in packaged foods, and recently Uruguay did also. Graphic design is a discipline which consists in communicating a message through visual elements. Packaging design is the discipline that creates a container relevant for the product contained inside. Decree No 272/018 regulates all packaged food sold in the Uruguayan territory by placing a black octagon that states that the determinate product contains excess sugar, fat, saturated fat, or sodium quan- tities. These black octagons are placed on the front face of the package to warn consumers about the harmful amounts of specific ingredients. This thesis focuses on the changes that packaging design and designers have encountered when the Decree was estab- lished. Most importantly, I aim to under- stand the challenges specific packaging design elements have faced now that excess FOP labels are implemented on packaged food in Uruguay.
Note:
DISSERTATION NOTE: submitted as bachelor thesis in Graphic Design and Visual Communication, Berlin International University of Applied Sciences, 2021
,
1. INTRODUCTION 10 12 1.2. METHODOLOGY 14 1.3. SCOPE AND LIMITATIONS 1.4. THESIS OUTLINE 16 15 2. THEORETICAL FRAMEWORK 2.1. NCDS IN URUGUAY 2.2. DECREE No 272/018 3. DESIGN 24 3.1. PACKAGING DESIGN 3.2. PACKAGING DESIGN HISTORY 3.3. PACKAGING DESIGN AS MEANS TO MAKE A PROFIT 3.4. ELEMENTS OF PACKAGING DESIGN 3.5. DECREE No 120/019 GENERIC TOBACCO PACKAGING 4. ANALYSIS 38 5. CONCLUSION 46 6. BACHELOR DESIGN PROJECT 48 7. BIBLIOGRAPHY 54 8. APPENDIX 60
Language:
English
Keywords:
Academic theses
;
Academic theses
