Format:
30 pages :
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illustrations ;
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21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract Football has gone major changes in the past decades. Influx of private investors to the football industry have made things more challenging for clubs that are not owned by billionaires. This thesis aims to answer the question ''How can Borussia Dortmund GmbH and Co KGaA improve their strategic management and compete in the changing landscape of the German and European football market?'' by analyzing various secondary data obtained from academic journals, books and reports while putting the data in to the lenses of SWOT analysis. Football clubs that are not owned by billionaires must strategize and act accordingly to their own means. The 50+1 rule in modern football management is a competitive disadvantage for German clubs. Borussia Dortmund must adjust itself and explore its opportunities. This thesis adds to the existing body of knowledge and looks at the European football and Borussia Dortmund from another perspective by bringing together and analyzing a wide range of literature about strategic management and football. Keywords-Strategic management, Borussia Dortmund, European football, German football, SWOT, analysis. Keywords: strategic management, Borussia Dortmund, European football, German football, SWOT analysis, competitive disadvantage, 50+1 rule, private investors, football industry, literature analysis
Note:
DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction .......................................................................................................... 1 2. Literature Review .................................................................................................... 2 2.1. Sports Management and Strategy Planning in Sports Management ................... 2 2.2. Strategic Management ...................................................................................... 4 2.3. European Football Landscape .............................................................................. 7 2.4. German Football Landscape .............................................................................. 10 3. Methodology .......................................................................................................... 12 3.1. Case Study ..................................................................................................... 13 3.2. the Case: Borussia Dortmund .......................................................................... 13 3.2.1. History of Borussia Dortmund ................................................................. 13 3.2.2. Corporate Structure of Borussia Dortmund .................................................. 14 3.2.3. Borussia Dortmund's Corporate Strategy .................................................. 15 3.3. Data Analysis: Swot ....................................................................................... 16 4. Results and Discussion ......................................................................................... 17 4.1. Swot Analysis of Borussia Dortmund ............................................................. 17 4.1.1. the Strengths of Borussia Dortmund ......................................................... 17 4.1.2. Weaknesses of Borussia Dortmund ........................................................... 18 4.1.3. Opportunities of Borussia Dortmund .......................................................... 19 4.1.4. Threats of Borussia Dortmund ................................................................. 20 5. Conclusion ............................................................................................................ 20 5.1. Limitations .................................................................................................... 21 6. References ........................................................................................................... 22-26
Language:
Undetermined
Keywords:
Academic theses
