Format:
75 pages :
,
illustrations ;
,
21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract: In the digital age, museums are redefining themselves not just as custodians of historical art but as dynamic brands with a holistic visual identity. This thesis explores the challenges and possibilities of marrying historical art properties-such as cultural heritage, handcraft, and quality-with the functional requirements and aesthetic norms of contemporary design. It aims to answer the question: What are the possibilities of displaying historical art through contemporary visual design in a museum's visual identity, considering both cultural heritage and the evolving digital landscape? The study will analyze existing visual identities of museums, evaluate their functional and aesthetic aspects, and develop a conceptual draft for a museum's visual identity that successfully navigates the contrast between historical art and contemporary design. Keywords: Museums, Historical Art, Visual Identity, Brand Design, Contemporary Design, Digital Media, Cultural Heritage
Note:
DISSERTATION NOTE: Bachelor of Arts thesis in Graphic Design and Visual Communication, Berlin International University of Applied Sciences, 2023.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1. Introduction ........................................................... 8 1.1. Background ......................................................... 8 1.2. Definition of Topic and Problem ............................. 10 1.3. Methodology ..................................................... 10 2. Visual Identity Case Studies ..................................... 11 2.1. Mauritshuis ....................................................... 12 2.1.1. Introduction ............................................. 12 2.1.2. Logo ....................................................... 14 2.1.3. Typography .............................................. 15 2.1.4. Color Scheme .......................................... 16 2.1.5. Layout and Positioning ................................. 18 2.1.6. Applications ............................................. 20 2.1.7. Short Summary and Possibilities ................... 23 2.2. Galleria Nazionale Dell'umbria .............................. 24 2.2.1. Introduction ............................................. 24 2.2.2. Logo ....................................................... 26 2.2.3. Typography .............................................. 28 2.2.4. Color Scheme .......................................... 30 2.2.5. Layout and Positioning ................................. 32 2.2.6. Applications ............................................. 34 2.2.7. Short Summary and Possibilities ................... 39 2.3. Museum Barberini .............................................. 40 2.3.1. Introduction ............................................. 40 2.3.2. Logo ....................................................... 42 2.3.3. Typography .............................................. 42 2.3.4. Color Scheme .......................................... 44 2.3.5. Layout and Positioning ................................. 46 2.3.6. Applications ............................................. 50 2.3.7. Short Summary and Possibilities ................... 55 3. Design Project ....................................................... 56 4. Conclusion ............................................................. 65 5. Bibliography ........................................................... 66 5.1. References ....................................................... 67 5.2. List of Images ................................................... 69
Language:
Undetermined
Keywords:
Academic theses
