Format:
35 pages :
,
illustrations ;
,
21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract: This study looks at why companies use VR and AR and how these technologies support their marketing strategies. Two examples of recent digitally based technological advances are augmented reality and virtual reality. These technologies are projected to offer significant income opportunities in a number of industries in the coming years. Starting with the introduction of the understanding of what is virtual and augmented reality, advantages and disadvantages, and examples of usage of these technologies in different sectors. With this, a qualitative approach has been used with data extracted from a semi-structured interview with the trade director of Galatasaray Sports Club - GSStore. Keywords: virtual reality, augmented reality, marketing strategies, digital technology, income opportunities, VR advantages, AR disadvantages, technology usage, qualitative approach, GSStore
Note:
DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents abstract .......................................................................................................................... I 1 Introduction ................................................................................................................ 1 1.1 General Introduction ........................................................................................ 1 1.2 Research Aim .................................................................................................... 1 1.2.1 Research Objectives ................................................................................. 1 1.2.2 Research Question ................................................................................... 1 2 Literature Review ..................................................................................................... 2 2.1 Augmented Reality ........................................................................................... 2 2.2 Virtual Reality .................................................................................................... 2 2.3 Industries That Use Ar and Vr Technologies .................................................. 2 2.4 Retail ................................................................................................................ 2 3 Method ..................................................................................................................... 3 4 Results ...................................................................................................................... 4 4.1 Interview Analysis ............................................................................................ 4 5 Discussion ................................................................................................................ 5 6 Conclusions .............................................................................................................. 6 7 References ............................................................................................................... 7
Language:
Undetermined
Keywords:
Academic theses
