Format:
72 pages :
,
illustrations ;
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21 × 29.7 cm.
Content:
AI-GENERATED ABSTRACT: Abstract: Purpose - The purpose of this thesis is to explore how food logistic firms in Berlin responded to the recent challenges of inflation and the COVID-19 pandemic. Design/methodology/approach - A qualitative research methodology was used in the study, which involved conducting one-on-one interviews with food logistic companies in Berlinches Thematic analysis was applied to analyze the interview data and identify recurring themes related to the firm's responses and adaptations during the challenges of inflation and the COVID-19 pandemic. The merger of qualitative data collection and thematic analysis allows for a comprehensive exploration of the participant ́s perspectives and experiences. Findings - The interviews with food logistics companies in Berlin provide insightful information about their responses and adaptations to inflation and the COVID-19 outbreak. With a priority on securing logistical spaces in advance and investing in digitization for supply chain flexibility, the challenges of managing pricing strategies, margins, and demand elasticity were highlighted. Originality/value - This thesis adds to the existing literature by providing a comprehensive exploration of how food logistic companies in Berlin react to the challenges of inflation and the COVID-19 pandemic. Thematic analysis and the qualitative research approach used in this study provide insightful understandings of the different approaches and adaptations adopted by these organizations under these special circumstances. Keywords: food logistic firms, Berlin, inflation, COVID-19 pandemic, supply chain, Qualitative
Note:
DISSERTATION NOTE: Bachelor of Arts thesis in International Management and Marketing, Berlin International University of Applied Sciences, 2023.
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MACHINE-GENERATED CONTENTS NOTE: Table of Contents 1 Introduction ......................................................................................... 1-1 2 Literature Review ................................................................................. 2-13 2.1 Background ................................................................................... 2 2.1.1 Why Is Berlin Such a Hub ...................................................... 2 2.1.2 How the Pandemic Started and Affected Germany/world ....... 3 2.2 Theoretical Framework .................................................................. 3 2.2.1 the Impact of the Covid-19 Pandemic on Logistics Companies 2.2.1.1 Social Distancing Regulations ........................................ 3 2.2.1.2 Labor Shortages and Lockdown ...................................... 4 2.2.1.3 Impact on Transportation Roads ................................. 5 2.2.2 the Impact of Inflation on Logistic Companies ....................... 8 2.2.2.1 Inflationary Pressures and Pricing Strategies ............... 8 3 Methodology ....................................................................................... 14-17 3.1 Data Collection and Sampling Strategy ............................................ 14 3.2 Thematic Analysis ........................................................................ 15 3.3 Ethical Considerations .................................................................. 15 3.4 Limitations ................................................................................... 16 4 Findings .............................................................................................. 18-28 4.1 Respondents ................................................................................. 18 4.1.1 Harun Cicek, as Gemüse Gmbh ...................................... 18 4.1.2 Hüseyin Akin, Gsm Import Export Gmbh .......................... 19 4.1.3 Stephan Lotz, Lykos Gmbh .............................................. 19 4.1.4 Sven Kirchner, Peter Keuthmann Gmbh ............................. 20 4.2 Results and Analysis ....................................................................... 20 4.2.1 the Covid-19 Pandemic .................................................. 21 4.2.2 Inflation .............................................................................. 23 4.2.3 Strategies and Adaptations ................................................. 26 4.2.4 Future Outlook .................................................................... 27 5 Discussion ........................................................................................... 29-32 5.1 Summary of Findings and Discussion ............................................ 29 5.1.1 Supply Chain Resilience and Safety Compliance ................. 29 5.1.2 Impact of Inflation on Food Logistics ................................... 30 5.1.3 Consumer Behavior and Market Changes ............................ 30 5.1.4 Future Outlook .................................................................... 30 5.2 Discussion and Implications .......................................................... 31 5.3 Method and Limitations ................................................................... 32 6 Conclusion ........................................................................................... 33 7 References ........................................................................................... 34-37 8 Appendix ............................................................................................. Usb-stick
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