Umfang:
1 online resource (185 pages)
Ausgabe:
1st ed.
ISBN:
9780415052702
,
9780203133347
Inhalt:
Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject
Anmerkung:
Book Cover -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Preface and acknowledgements -- Introduction -- Part I Conquering the audience: the institutional predicament -- 1 Institutional knowledge: the need to control -- 2 Audience-as-market and audience-as-public -- 3 Television audience as taxonomic collective -- 4 The limits of discursive control -- Part II Marketing the audience: American television -- 5 Commercial knowledge: measuring the audience -- 6 In search of the audience commodity -- 7 Streamlining 'television audience' -- 8 The streamlined audience disrupted: impact of the new technologies -- 9 The people meter 'solution' -- 10 Revolt of the viewer? The elusive audience -- Part III Serving the audience: European television -- 11 Normative knowledge: the breakdown of the public service ideal -- 12 Britain: the BBC and the loss of the disciplined audience -- 13 Netherlands: VARA and the loss of the natural audience -- 14 Repairing the loss: the desire for audience information -- Conclusions: Understanding television audiencehood -- Notes -- Bibliography -- Index
Weitere Ausg.:
Print version Ang, Ien Desperately Seeking the Audience Oxford : Taylor & Francis Group,c1991 ISBN 9780415052702
Sprache:
Englisch
Schlagwort(e):
Electronic books
URL:
FULL
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